watch: bassike, gabby applegate, rodarte

Bassike Autumn Winter 2011 / The Australian Designer
Gabby Applegate Spring 2011 / The Up and Coming Designer
Rodarte ‘The Curve of Forgotten Things’ / The Luxury Designer Brand
Three different brands, three different film campaigns. It seems that these days every collection is accompanied by a film of some sort. I’m not complaining. I love how films provide a more rounded vision of the artistic direction of a collection. These are just a few that I’ve been mulling over. I’m sure many of you would have already seen the Rodarte one. In any case, I think it’s worth multiple watches. The Gabby Applegate lookbook shows that young designers can do it just as well as the rest. The Bassike one makes me want to spin in circles on the beach or float in the waves (while retaining a certain sense of melancholy, of course). Which is what I’d rather be doing right now because it’s stinking hot and I can’t handle being inside with no air conditioning. Instead I’m going to lie outside in a hammock (whoever invented the hammock is a genius) and try to catch a cool breeze. The perfect way to end the weekend, no?