paco park

Australians are notorious for ‘tall poppy syndrome’, but we also enjoy barracking for the underdog. You know, those people pulling the hard yards, but not quite getting the recognition they deserve. So let me introduce you to Paco Park. Marianne and Carmela Diaz are the two Paris-based, Australian designers behind the label. When Marianne told me about their latest Autumn/Winter collection, I just had to share! What really caught my attention (other than their “Cherry Blossom X” blazer) was the quirky way in which they were promoting their wares. Who better to showcase their collection than the infamously cool kids of Paris, right? So that’s what they did. For the months of July and August, they took to the streets and asked the locals to model their wares. It’s part lookbook, part facehunter, and a whole lot of stylish.
See more looks after the jump and, if you want to do some more people stalking, be sure to check out their website and facebook.

Images courtesy of:


  1. Briana Le & Merissa Ren August 25, 2010

    this is a genius idea! i love the lookbook street style love child.


  2. Amie August 25, 2010

    wow this is like my dream goal, to be an aussie fashion designer in paris! or new york.. i wish i was them! πŸ˜›
    thanks for sharing, i'd never heard of paco park before

    x amie

  3. The Velvet Bow August 25, 2010

    I love the idea of this, and that pink blazer is simply delicious.

  4. Amanda Fernandez August 25, 2010

    OMG I love so much your blog!!

  5. Federica F. August 25, 2010

    I really love the pink blazer!
    Gorgeous post πŸ™‚
    If you want visit and follow:

  6. Ctoonz August 25, 2010

    the second girl pink coat looks really SMOOTH! haha πŸ˜€ i like it!

    and Soph, i've been following ur blog can u please follow me back? πŸ™‚

    CLIFF from

  7. QuiteQuaint August 25, 2010

    i love the stripy one and the last one, the detail on the collar is lovely x

  8. Lorelai● August 25, 2010

    i want them all!!!
    girls look amazing in BLAZERS!!!

  9. Bronny August 25, 2010

    this is such a cool idea!


  10. Nastya Gud August 25, 2010

    Beautiful girls and their lovely jacket!
    Wants to be in Australia,
    hope. when I'm in charge this interesting wardrobe,
    it'll go there without fail,
    to see the Australian style of reality.

    with love,

  11. Maria Evans August 25, 2010

    Wow! I do like your post!!
    I love blazers tooo much! My last 2 posts are about blazers I have. I love them. The pink and the green one are gorgeous!!


    ps: hope to see u in my blog!

  12. Ashley August 25, 2010

    Awesome blazers! Love this post

  13. Daniela Rodrigues August 25, 2010

    Gorgeous Blazers and both girls are really sweet. Oh and you can find some of the shoes on my comment in H&M. πŸ™‚

  14. Marinka August 25, 2010

    their idea is really cool, and I love the first two blazers πŸ™‚

  15. jzzz August 25, 2010

    i love this 'dragon dance'. yes, they are right, this is such a cool idea!

  16. Mumbles August 25, 2010

    I love those pictures
    and all those jackets are gorgeous

    β™₯ Marley

  17. ☁ christine β˜‚ August 26, 2010

    i want those jackets in both pics! i love their concept of having locals model their clothing. i'm going to check out the site RIGHT NOW! πŸ™‚

  18. notjustmedical August 26, 2010

    That's a fantastic idea. I love it when fashion designers really utilise the concept of street style. Their blazers are quirky and very Parisian.


  19. LUU H. August 26, 2010

    i want ALL of them !

  20. Anna August 27, 2010

    I just stumbled onto your adorable blog! love it πŸ™‚


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