paule ka: spring summer 2012





Dreaming of a sixties vacation, à la Paule Ka’s spring/summer 2012 campaign. Starring Jessica Stam and shot by Venetia Scott, this is the third episode in a series of retro inspired campaigns following the travels of the Paule Ka woman. The spring/summer 2011 campaign starring Guinevere van Seenus started the journey in Palm Springs while the autum/winter campaign featuring Eniko Mihalik took us to The Carlyle Hotel in New York. This season sees her jetting off to Acapulco and the Hotel Boca Chica. I quite like this form of continuity and storytelling in a campaign as it somewhat reinforces the designer’s aesthetic and vision for the brand.

16 Comments

  1. Joy February 17, 2012

    always always love anything and everything by venetia scott.

    Reply
  2. Carina February 17, 2012

    Wow these are all beautiful!

    Reply
  3. Justalazymorning February 17, 2012

    perfect, i love these pics!!

    Reply
  4. Lightning Heart February 17, 2012

    looks so gorgeous!

    Reply
  5. Her Persona February 17, 2012

    such cute outfits, very chic

    http://herpersona.blogspot.com.au/
    http://herpersona.blogspot.com.au/

    Reply
  6. Charlotte. February 17, 2012

    these shots are so dreamy and lovely!

    Reply
  7. Tara Bliss February 17, 2012

    Beautiful images 🙂

    Reply
  8. Fabliha February 18, 2012

    these pictures are so lovely.. they make me want to go on a beach getaway…

    xxx

    INSIDE IN INSIDE OUT

    Reply
  9. BlogLoveTherapy February 18, 2012

    Very pretty! I also love the storytelling. It makes the clothing line even more unique.

    bloglovetherapy.blogspot.com

    Reply
  10. Sweet Harvest Moon February 18, 2012

    a dream!

    Reply
  11. head over heels February 20, 2012

    i love all the dresses 🙂 x

    Reply
  12. Hila February 22, 2012

    I quite like clothes with a narrative too. There's nothing more boring than vacuous editorials. I like photographers that tell me a story with fashion. And I'm digging the 60s vibe here.

    Reply
  13. Cathy February 25, 2012

    Love this super summery spring collection! (:
    Check out my blog & follow? (:
    onceuponasprinkle.blogspot.com

    Reply
  14. Ballad of Seasons March 6, 2012

    oh so beautiful!

    Reply
  15. Angela March 7, 2012

    Just glorious!

    Reply

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