The ChloĆ© eau de parfum has to be one of my favourite fragrances, so imagine my excitement when I spotted this campaign for their new Lāeau de ChloĆ© fragrance. These are just a few stills from the inspiration film for the campaign, directed by Mario Sorrenti. Can you say sun-drenched summer daydream? While whimsical images of girls frolicking in fields is nothing new, it’s a steadfast favourite and a firm seller. I also like the accompanying track to the teaser film which is a Lissy Trullie cover of Hot Chip’s ‘Ready For The Floor’. I haven’t even tried this fragrance out yet but the campaign has already won me over. Lāeau de ChloĆ©: 1, Soph: 0.
Images via: fashiongonerogue