bedrock

Ruby. Spring/Summer 10/11. “Bedrock”.

More cute-as-a-button looks from NZ label Ruby. Why is it that as soon as one season begins, designers start tempting you with the next season’s offerings? Obviously it makes sense for buyers, trend forecasters and those in the ‘biz’, but for us mere mortals it’s just plain cruel. So much anticipation! See more of the lookbook, and credits, after the jump (you know the drill).


Image source: ruby facebook

18 Comments

  1. Mona June 3, 2010

    thats so cute, love all the white/dark blue and the dots!
    and, yeah i find it pretty cruel too!

    Reply
  2. Christina June 3, 2010

    how cute all of them…!! I also really liked your new buyings in a previous post!!

    Reply
  3. I like the polka dots!

    Reply
  4. Jenny Cindy June 3, 2010

    These are all amazing! The styling is absolutely perfect.

    Reply
  5. daydreaminblue June 3, 2010

    the first look is amazing. ahh i come back from america broke and i've already got a long list of things i want!

    xx

    Reply
  6. LUU H. June 3, 2010

    omg, i want buye everything !

    Reply
  7. Chelsea Talks Smack June 3, 2010

    ADORE….sigh, i need to go shopping.

    Reply
  8. rebecca June 3, 2010

    This is all so perfect! I think I like the penultimate line's looks best (:

    http://itscohen.blogspot.com/

    Reply
  9. S and O June 3, 2010

    I love that polka dot material!!! That dress in the middle is my favorite 🙂

    xoxo
    Olivia

    Reply
  10. Taylor Sterling June 3, 2010

    i would wear every single piece!!

    Reply
  11. Helen June 4, 2010

    So "bedrock" just reminded me of this song that I heard on the radio that had the lyrics, "You can call me flintstone, 'cause I'mma make your bed rock."

    Random fact haha.

    Reply
  12. Becca Jane June 4, 2010

    I love this line! I have been seeing it more and more on various blogs and love it more each time

    Reply
  13. Ella June 4, 2010

    this collection is so lovely! however, i must confess….when i saw the title 'bedrock' i did think of that generic song….haha

    Reply
  14. .sabo skirt. June 4, 2010

    We absolutely ADORE the blue blazer in the first picture!!!!!!!!!!!!!!!!!!!!!!!!!!

    xx .sabo skirt.

    http://www.saboskirt.blogspot.com
    http://www.saboskirt.blogspot.com
    http://www.saboskirt.blogspot.com

    Reply
  15. CHANTELLE June 5, 2010

    in love with the pretty white blouses, so light & gorgeous! and all the navy polka-dot pieces are stunning 🙂 craving all of it!
    x

    Reply
  16. Penelope June 6, 2010

    I second a comment above I really love the dress in the middle
    Il Gatto Selvatico Shop
    Il Gatto Selvatico Blog

    Reply
  17. T June 7, 2010

    polkadot <3<3<3

    Reply
  18. Shia-Shia June 7, 2010

    loving the dots mini dress

    xoxo,
    http://natalieshiashia.blogspot.com/

    Reply

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