bewitched

For its AW2010 men’s campaign, Australian high street label Witchery flew in Danish model Mathias Lauridsen to generally just babe things up. Excellent decision, I say. In addition to the lookbook, he also appears in an accompanying short movie (below).

If my life was a two and a half minute promotional video, I’d want it to be like this. The movie, and subsequently the collection, is “inspired by modern love” and aims to capture “that indefinable spark between the Witchery man and woman”. Not only is this movie aesthetically pleasing, it also features the sweet sounds of Angus and Julia Stone. Swoon.

Images: via witchery.com

10 Comments

  1. bowsnhearts March 2, 2010

    Holy Molly! That guy is so….WOW?!?!?!

    He has the preppy look which I really love!

    Makes me want to buy Witchery's men clothing! LOL!

    Reply
  2. oh my fricken god..he is divine..love a strong jaw on a man (sigh)love this!!!! go witchery, stepping it up 🙂

    Reply
  3. Mona March 2, 2010

    wowowow, he's so damn hot and i love the collection! he makes me kinda proud to be danish!

    Reply
  4. The Bambina March 2, 2010

    Wow, beautiful! And so cool.

    Reply
  5. Clara March 2, 2010

    lovely pics
    your blog is great
    xx

    Reply
  6. priincess March 3, 2010

    WOW~ i just died of hotness!

    Reply
  7. ♥ Christine March 3, 2010

    uh, delicious! haha
    thanks for sharing!!

    Tie Me a Bow

    .

    Reply
  8. Jenna March 3, 2010

    Beautiful boy…!

    Reply
  9. Diana March 3, 2010

    I want the wardrobe for me! 🙂

    Reply
  10. Taylor Sterling March 3, 2010

    wow great men's line!

    Reply

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