For its AW2010 men’s campaign, Australian high street label Witchery flew in Danish model Mathias Lauridsen to generally just babe things up. Excellent decision, I say. In addition to the lookbook, he also appears in an accompanying short movie (below).
If my life was a two and a half minute promotional video, I’d want it to be like this. The movie, and subsequently the collection, is “inspired by modern love” and aims to capture “that indefinable spark between the Witchery man and woman”. Not only is this movie aesthetically pleasing, it also features the sweet sounds of Angus and Julia Stone. Swoon.
Images: via witchery.com